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Epic Win: Keebler Magic Middles Cookies


Submitted by Tiffany P

We’ve heard of chocolate-covered cookies, but never cookie-covered chocolate. Keebler’s Magic Middles Cookies were a unique treat — crunchy cookie encasing a gooey chocolate center. How did they get the chocolate in there? It was magic, duh.

But suddenly, Keebler stopped selling them. We’re not sure why Magic Middles Cookies were discontinued, but as far as we know, nobody has ever made a cookie like it since.

Incorrect source or offensive?

» 24 Blasts From The Past

  1. Joe says:

    Well, there are the “Hello Panda” cookies from Japan. They’re similar, of course more round in shape and smaller. I only vaguely remember the Magic Middles, and that’s the closest I know of. Good stuff.

    • Michi Kaioh says:

      I was just about to mention that!

    • somethingorother says:

      Those are an Epic Win in their own right, but not an acceptable substitute for magic middles.

      Magic middles were my favorite cookie when they were in production. My mom, who was normally skeptical of sugary snake treats that advertised on Nickelodeon also liked them, and when they were discontinued, speculated that Keebler should have marketed them to adults rather than children, and this misreading of the market was what did them in.

      Damnit, I really want some right now, and no one makes anything even close. Fufufufufufufufufu…

  2. Lilly says:

    Ah, I remember those! They rocked!! Wish they still made them.

  3. Sillyweasel says:

    OH! I remember those! Ohhhhhhh not faair! I can remember exactly how they tasted and just being sooooooooo friggin’ goooooood. GAH! Now I want some!

    • Sander says:

      Yeah, but now if they started making them now, they would probably taste like crap. I’m a 80’s kid and a lot of stuff that was a round then, but was taken away and is made now, like Jello Pudding Pops… they are just not the same.

      • somethingorother says:

        disagree. both my parents liked magic middles, so I’m pretty sure this is one that will still taste great now that we’re grown up… which makes it all the worse they’re gone and probably will never be back.

  4. Mandy says:

    Man I was so freakin’ mad when they quit selling these. Actually, I still am! These were AWESOME!

  5. Check says:

    Koala cookies (sometimes called Koala March) cookies are very similar, and come in different flavors too, including strawberry. As a bonus, they look like koalas.

    • somethingorother says:

      those are also epic win but just aran’t a substitute.

      also, a tiny box of those Koala things was like, the same price as a big box of middles.

  6. mojojo says:

    Oooooh, sorry people. They were just wrong. For as much as I liked sweets back then, I could not stomach them. Maybe I ate too many one day, got sick, and blocked it out. Who knows. Bah…

  7. Eeyores Tail says:

    Yes, I do miss them *sigh* On a happier note, I have come pretty close to making them at home, by taking snicker doodle dough and sandwiching chocolate chips in before baking…..

  8. Casa says:

    I’m now going to call flipping some one off “giving them the Magic Middle.”

  9. AyMom says:

    In “Mrs. Fields Best Ever Cookie Book” (Time-Life Books, 1997) there is a recipe called “Chocolate Dreams” that is really close to these. They’re pretty easy to make, too.

  10. imissthesethings says:

    OMG!!! THOSE THINGS WERE SO FREAKIN GOOD!

  11. Nas says:

    I actually have a recipe, so I make my own.

  12. Why, Keebler?! Those cookies look so good! Iam addicted to chocolate!

  13. Our favorite restaurant makes cookies that work/look/taste exactly like Magic Middles, except without that “loads of preservatives and trans fats” tang.

    These were the #1 best cookie for playing Super Mario.

  14. Anonymous says:

    i never had 1 DX. I WANT ONE SO BAD. i dont really like chocolate but it looks so GOOD!!!!! i r sad

  15. Janaynay says:

    Oh, these were frickin’ delicious! I wish they had been around during my stoner phase.


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